Year 12 Business and Media students took part in a PR workshop, run by WPR Agency. 

After learning about what working in PR involves, and its differences to advertising, students were set a task. They put together an pitch for a new restaurant in the Bullring, encompassing media coverage, social content, influencer engagement and events. Our visiting speaker was very impressed with the innovative ideas from each group and praised students for their creativity and excellent team work when formulating ideas. 

Students said they enjoyed the chance to ‘have a go’ at a real career and valued having the chance to work in a team. They were interested to share their ideas and hear what the other groups had created, and one student even said “I didn’t realise before, but I am actually more creative than I thought.”